Description
Purpose
By responding to this Request for Proposal (RFP), the Proposer agrees that s/he has read and understood all documents within this RFP package.
Background
The Commercial Banking Corporation (hereafter the “Bank”), acting by and through its department of Customer Services and New Products is seeking proposals for banking services. The Bank ultimately wants to predict which customers will buy a variable rate annuity product.
A variable annuity is a contract between you and an insurance company / bank, under which the insurer agrees to make periodic payments to you, beginning either immediately or at some future date. You purchase a variable annuity contract by making either a single purchase payment or a series of purchase payments.
A variable annuity offers a range of investment options. The value of your investment as a variable annuity owner will vary depending on the performance of the investment options you choose. The investment options for a variable annuity are typically mutual funds that invest in stocks, bonds, money market instruments, or some combination of the three. If you are interested in more information, see:
http://www.sec.gov/investor/pubs/varannty.htm
The project will be broken down into 3 phases:
- Phase 1 – Variable Understanding and Assumptions
- Phase 2 – Variable Selection and Modeling Building
- Phase 3 – Model Assessment and Prediction
Objective – Phase 2
The scope of services in this phase includes the following:
- For this phase use only the binned training data set.
- Based on your first report, the Bank has strategically binned each of the continuous variables in the data set to help facilitate any further analysis.
- For any variable with missing values, change the data to include a missing category instead of a missing value for the categorical variable.
- (HINT: Now all variables should be categorized (treated as categorical variables so no more continuous variable assumptions) and without missing values. Banks do this for more advanced modeling purposes that we will talk about in the spring.)
- Check each variable for separation concerns. Document in the report and adjust any variables with complete or quasi-separation concerns.
- For any variable with missing values, change the data to include a missing category instead of a missing value for the categorical variable.
- Build a main effects only binary logistic regression model to predict the purchase of the insurance product.
- Use backward selection to do the variable selection – the Bank currently uses 𝛼 = 0.002 and p-values to perform backward, but is open to another technique and/or significance level if documented in your report.
- Report the final variables from this model ranked by p-value.
- (HINT: Even if you choose to not use p-values to select your variables, you should still rank all final variables by their p-value in this report.)
- Interpret one variable’s odds ratio from your final model as an example.
- Report on any interesting findings from your odds ratios from your model.
- (HINT: This is open-ended and has no correct answer. However, you should get use to keeping an eye out for what you might deem important or interesting when exploring data to report in an executive summary.)
- Investigate possible interactions using forward selection including only the main effects from your previous final model.
- Report the final interaction variables from this model ranked by p-value.
- Report your final logistic regression model’s variables by significance.
- (HINT: These steps are here to help you build your model, but not to tell you which order to write your report. Consider the most important information when done with these questions and write your report accordingly.)
- Report on any interesting findings from your odds ratios from your model.
Data Provided
The following two sets of data are provided for the proposal:
- The training data set insurance_t_bin contains 8,495 observations and 47 variables.
- All of these customers have been offered the product in the data set under the variable INS, which takes a value of 1 if they bought and 0 if they did not buy.
- There are 46 variables describing the customer’s attributes before they were offered the new insurance product.
- The Bank has strategically binned each of the continuous variables in the data set to help facilitate any further analysis.
- (HINT: The original insurance_t and the new insurance_t_bin can be 1:1 row matched in case you wanted to know where the bins were split on.)
- The validation data set insurance_v_bin contains 2,124 observations and 47 variables.
- The table below describes the Roles and Description of the variables found in both data sets.
Name Model Role Description
| ACCTAGE | Input | Age of oldest account | |
| DDA
DDABAL DEPAMT CASHBK CHECKS DIRDEP NSF NSFAMT PHONE TELLER SAV SAVBAL ATM ATMAMT POS POSAMT CD CDBAL IRA IRABAL LOC LOCBAL INV INVBAL ILS ILSBAL MM MMBAL MMCRED MTG MTGBAL CC CCBAL CCPURC SDB INCOME HMOWN LORES HMVAL AGE |
Input | Indicator for checking account | |
| Input | Checking account balance | ||
| Input | Total amount deposited | ||
| Input | Number of cash back requests | ||
| Input | Number of checks written | ||
| Input | Indicator for direct deposit | ||
| Input | Number of insufficient fund issues | ||
| Input | Amount of NSF | ||
| Input | Number of telephone banking interactions | ||
| Input | Number of teller visit interactions | ||
| Input | Indicator for savings account | ||
| Input | Savings account balance | ||
| Input | Indicator for ATM interaction | ||
| Input | Total ATM withdrawal amount | ||
| Input | Number of point of sale interactions | ||
| Input | Total amount for point of sale interactions | ||
| Input | Indicator for certificate of deposit account | ||
| Input | CD balance | ||
| Input | Indicator for retirement account | ||
| Input | IRA balance | ||
| Input | Indicator for line of credit | ||
| Input | LOC balance | ||
| Input | Indicator for investment account | ||
| Input | INV balance | ||
| Input | Indicator for installment loan | ||
| Input | ILS balance | ||
| Input | Indicator for money market account | ||
| Input | MM balance | ||
| Input | Number of money market credits | ||
| Input | Indicator for mortgage | ||
| Input | MTG balance | ||
| Input | Indicator for credit card | ||
| Input | CC balance | ||
| Input | Number of credit card purchases | ||
| Input | Indicator for safety deposit box | ||
| Input | Income | ||
| Input | Indicator for home ownership | ||
| Input | Length of residence in years | ||
| Input | Value of home | ||
| Input | Age | ||
| CRSCORE | Input | Credit score | |
| MOVED
INAREA INS BRANCH RES |
Input | Recent address change | |
| Input | Indicator for local address | ||
| Target | Indicator for purchase of insurance product | ||
| Input | Branch of bank | ||
| Input | Area classification | ||



